CAMBRIDGE NUTRITIONAL FOODS
VIDEOGRAPHER & CONTENT CREATOR
2024 - PRESENT
Mission & Role
Mission & Role
I joined CNF in July 2024 when the company represented one brand - The 1:1 Diet by Cambridge Weight Plan. At the start of 2025, CWP transformed into CNF, launching two new brands: Serenova and Food Nutrition Partners.
This changed everything.
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As the company's first in-house creator, I focused on building The 1:1 Diet brand through storytelling with real dieters. Collaborating across marketing, sales, PR, and HR, I produced diverse content—from our biggest convention to new product launches. Working with agencies and freelancers to lead projects has been incredibly rewarding.
We constantly launch new products requiring extensive content: teasers, ads, carousels, and photography. Initially challenging given my background with people rather than products, I've now launched 10+ products with 30+ assets and genuinely enjoy it. Discomfort breeds growth.
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In January 2025, we launched Food Nutrition Partners, manufacturing products for other brands using our state-of-the-art factory.
Simultaneously, Serenova launched on International Women's Day, focusing on mental health through supplementation. Starting with Balance & Boost for menopause support, we added Rest & Renew in June for better sleep. We're creating educational content with award-winning sleep expert Kerry Davies, providing practical tips that genuinely work.
Managing three evolving brands presents challenges but accelerates learning. Each has distinct missions and audiences. Beyond social media, I create internal content connecting 180+ staff through announcements, updates, and event coverage.
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My mission is bringing everyone together through digital storytelling.
The Age of AI
Managing content for three brands simultaneously made efficiency critical. With limited resources for outsourcing production, I needed to learn A.I quickly. Since then, nearly every product video—which would normally take weeks, a full studio, and significant budget—has been enhanced by rapidly evolving A.I software.
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Beyond ChatGPT, we've leveraged Artlist.io and Midjourney. For me, this is an exciting time to be a creative. A.I isn't a threat—it's a tool to wield as you choose. There's an expanding arsenal of A.I capabilities, and it's up to us to select what serves us best. To overlook it is to overlook endless possibilities.
Portfolio
PRODUCING A VIDEO FOR FNP TO SHOWCASE THE BRAND CAPABILITIES AND VALUE TO POTENTIAL CLIENTS, AS WELL AS REINFORCE BRAND IMAGE AND REPUTATION.
CREATING OUR HIGHLIGHTS VIDEO FOR SLIMMER AWARDS 2025.
CREATING A EVENT REEL VIDEO FOR THE COMPANIES FIRST EVER FAMILY FACTORY TOUR.
PRODUCING A SPECIAL LINKEDIN VIDEO TO CELEBRATE WORLD ENTREPRENEUR DAY
A WRAP REEL OUR THE CONSULTANT TRIP TO MIAMI IN 2025.
PRODUCING SLIMMER AWARDS 2024 CONTENT WITH AGENCY COLLABORATION.
CREATING INTERVIEW PIECES WITH THE NOMINEES AT THE SLIMMER AWARD EVENT TO FURTHER EXPLORE THEIR STORIES.
WORKING WITH AN AGENCY TO COLLABORATE TOGETHER TO CREATE THIS WRAP FILM FOR OUR SPECIAL 40TH CONVENTION IN 2O24.
SHOWCASING COMPOSITING AND VFX FLAIR WITH THIS HALLOWEEN TEASER FOR OUR CAMPAIGN IN SEPTEMBER 2024.
CAMPAIGN REEL FOR APRIL PRODUCT LAUNCHES. CREATED IN-HOUSE WITH A.I AND VFX SKILLS USED.
CREATING SERENOVA PAID MEDIA AD FOR SOCIALS.
PRODUCT VIDEO FOR APRICOT & ALMOND BAR IN NOVEMBER 2024.
CREATING A PRODUCT VIDEO FOR OUR COLA FLAVORING LAUNCHED SPRING 2025.
WORKING WITH KERRY DAVIES, A SLEEP EXPERT, IN HELPING TO TEACH OTHERS THE IMPORTANCE OF SLEEP.
AS PART OF OUR REST AND RENEW CAMPAIGN, WE CREATED A GIVEAWAY REEL TO BOOST SALES AND SOCIAL REACH.
CARAMELISED BISCUIT SHAKE PRODUCT REEL PART OF OUR APRIL LAUNCHES IN 2025. UTILISING HIGH SPEED PHOTOGRAPHY AND A.I.
BRAND LAUNCH VIDEO FOR SERENOVA, WHICH RELEASED IN MARCH 2025 ON INTERNATIONAL WOMEN'S DAY.
SPECIAL VIDEO FOR CHRISTMAS, INVOLVING LOOKING FOR AN ELF THAT WAS RUNNING RIOT IN OUR CHOCOLATE FACTORY...
PRODUCT LAUNCH VIDEO FOR OUR SPRING RANGE IN 2025.
